Deanhub · MMXXVI
S. AfricanBuilderSystems Thinker

- in the name of -Dean Selley

I build software, automate the tedious parts, and turn ambitious ideas into systems that actually run. From infrastructure and internal tools to AI workflows and side businesses - useful, resilient, and a little more interesting than they need to be.

SoftwareAutomationInfrastructureAI SystemsBuilder
scroll · descend
Chapter I

Six incantations
etched into the work.

The disciplines I keep sharpening - what I reach for when the next ambitious idea lands on the bench.

II · OF VI

The Forge

Full-stack software, from a half-baked idea to a thing you can ship on Monday. TypeScript, React, Next, Postgres, the lot - built to last past the demo.

TypeScriptReactNext.jsPostgresGo
IIII · OF VI

The Banishment

Repetition is a tax. I write the script, wire the webhook, schedule the cron - and the tedious parts simply stop existing.

n8nMakeZapiercronbash
IIIIII · OF VI

The Fortress

Self-hosted infrastructure that survives the storm. Docker, Coolify, Caddy, and a Hetzner box that does the work of three SaaS subscriptions.

DockerCoolifyHetznerCaddyTailscale
IVIV · OF VI

The Familiar

Agents and AI workflows that earn their keep - retrieval, orchestration, evals. Models do the grunt work; humans do the interesting part.

ClaudeOpenAIRAGembeddingsevals
VV · OF VI

The Ledger

Side businesses and weekend builds - internal tools that grew teeth, products that pay rent, dashboards that tell the truth.

SaaSStripeopsgrowth
VIVI · OF VI

The Circuit

Systems thinking from first principles. I draw the box, name the inputs, watch what falls out. Useful, resilient, debuggable.

architectureDXobservabilityfirst principles
Chapter II

From the codex.

D. Selleyplate I

Dean Selley is a South African builder operating somewhere between the engine room and the war room - equally at home in a terminal and a spreadsheet. He treats every business problem as a system to be modeled and every model as something that should, eventually, actually run in production.

His work spans self-hosted infrastructure, internal tools that quietly automate away the worst parts of a day, and AI workflows that earn their keep. He is allergic to ceremony, fond of small primitives that compose, and convinced that the boring 80% is where the magic lives - provided you make the remaining 20% strange enough to be memorable.

Based
South Africa
Practice
Software · Ops
Allegiance
Things that run
Chapter III

Five sigils.
Speak any one to summon me.